Branding Through a Digital Marketing Strategy?
Most folks do not understand how to develop a digital marketing strategy, although they know that they need one to build an online brand. A halfway attempt is not helpful to your business, so following are some quick guidelines to give you a bit of direction.
Why have a digital marketing strategy at all?
This is simple. We are in the digital age. From websites to QR codes on smartphones, our information is digital today. As the internet continues to grow and search engines play a more important part in our lives, it is crucial that you make sure that your organization incorporates digital marketing into the marketing mix.
Surfing the web has gone from home PCs to laptops to tablets to smartphones in a very short time. Each of these are utilized on a daily basis by people looking for what you have to offer.
If you have a big, slow-loading website that does not convert well to mobile devices, you are missing out on a large segment of the population who are a part of your market. A quick fix to this issue is a premium theme on the WordPress platform that resizes based upon the viewing device. (There are other CMS platforms, but WordPress is the best known and my own personal favorite.)