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Backlinks and Nofollow Backlinks in Google SEO

Backlinks are links that lead back to a particular site. A backlink is simply a link from an external site to that particular web-based resource. A web-based resource could be a blog, forum, website, or even an e-book. There are many different ways to generate this link, and they all have different advantages and disadvantages. Many people believe that backlinks need to be purposefully created and directed at the target web pages.

In reality, backlinks are more than just search engine optimization for the purpose of improving rankings. They are also used by webmasters and internet marketers to improve the visibility of their own websites, as well as ranking on other sites and in search engines. It is not uncommon to find hundreds of backlinks pointing towards a particular webpage within a day. This means that backlinks are important and necessary for ranking highly in Google and other search engines.

Google, like all other search engines, uses spiders called 'spiders' to crawl the entire Internet looking for new content. When they come across backlinks, these are 'hops' and Google looks at them depending on their 'weight'. The weight of a backlink is how many times it is shown on a Google search engine result page. Higher weights give better ranking results. Of course, backlinks are an essential part of any good SEO strategy and Google frowns upon any attempts to manipulate the ranking system.

So what exactly are backlinks backlinking? This is an SEO technique where you try and artificially increase the number of backlinks pointing towards your website either way. One way is to manually add backlinks, either your own or those of other websites. Another way is to engage in link reclamation, where you either manually remove a backlink or rewrite the link to make it point to your website again. These techniques have both their good sides and bad sides, depending on how skilled you are at either method. I'll highlight both sides of the argument below.

If you're trying to build backlinks yourself, the best way to check backlinks is using Google's web page search console. By clicking search and then looking at the column on the left called 'inks', you will be able to see links coming from within a web page itself. Right-click on one of these and you will be taken to the source URL. You can copy these links and paste them into another website onto your web page (provided the other website also has a page search function). This way you can check your backlinks from within the page that you want to rank highly in Google.

However, using automated software, such as LinkRage, is not without its problems. This program is said to be able to detect unnatural linkages and the algorithm used to rank websites. It's unclear if or when these artificial backlinks will become a part of Google's rankings in the future. In the meantime, a manual method is recommended to check backlinks manually. One thing that I'll mention about this method is that it does take some time.

If you have a large number of blogs and websites linking back to yours, Google will often give you an inbound link whenever one of these links is clicked. So for example, if you have 5 blogs that link back to your main website, each of them receives one link in the 'incoming links' column on Google. However, if all five of your blog posts get an inbound link from an authority blog or site, this one link becomes a backlink, which lowers your overall backlinks total. Obviously, you want to keep your backlinks high and your inbound links low. Keep a good eye on how many blogs and sites you subscribe to and make sure that yours is not listed below any of those blogs. This is called 'link juice'.

As mentioned earlier, nofollow is another important element for SEO. Google will not count as a backlink as valid if it doesn't follow a follow path. So for instance, if your blog is your primary source of online content and you submit articles to several directories and you don't list your primary URL at the bottom of the article (something that many article marketers do), your article will not count as a backlink. However, since your article will have several other backlinks from other sources, Google will consider it valid backlinks and it will increase your SEO rankings accordingly. There are still many other details to understand about backlinks and follow backlinks in particular, so if you're looking to optimize for Google rankings, I would suggest looking into this further.

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