A Unique Social Marketing Technique
Facebook Messenger Bots is changing the marketing landscape today. They revolutionized the advertising game quite significantly. And they wield huge potential for whatever online business you're in right now. If you've been reading this far, you no doubt won't just know Messenger Bot for Facebook, but you'll also have a strategic plan for applying them right away too. In this article, I'll discuss Messenger Bot strategies and applications that can help you make the most of Messenger Bot advertising to increase your online marketing ROI.
The first strategy I'm going to talk about is integrating your chatbot with your main website. This can be done using an add on a web page like a "My Account" page on your Facebook website or with the built-in web browser version. Either way, the way you set up your customer service application will allow you to easily connect your bot with a wide variety of business applications including Facebook, Twitter, Google+, Pinterest, Tumblr, YouTube, Flickr, and many more. Now imagine having the ability to leverage this customer service feature to drive new traffic and generate sales leads for your business right from your own website. It's simple but surprisingly effective.
The second strategy I'm going to discuss is a specific example of how I've used Messenger Bot to increase my online visibility and create viral growth for my small business. I built a very simple and easy to use "My Bot" application that automatically sends out broadcasted messages to every user on their friend's list. This application used a Facebook Like button along with a custom Facebook application title to create a powerful funnel that automatically connects people with my bot based on the keywords they used to sign up to my networking site.
Here is the back end of this simple funnel system:
Once users install the My Bot application, it starts sending broadcasted messages to everyone on their friend's list. They are prompted to accept the messages, so they don't have to manually accept each message as it appears to them. Once a user accepts an invitation to chat, my bot will connect with their bot, where they can perform any of the actions I defined using the custom Facebook profile setup. For example, the bot could connect with a cold calling service to generate sales leads. Alternatively, the user could connect their chatbot to a blog that contains articles about the products they're promoting, so that my bot can send out content to interested readers. All of this saves time, energy and money because these customers aren't forced to spend time learning about the product or service while browsing through search engine results.
Another strategy I've implemented with Messenger Bot to save time while driving traffic to my website involved adding friends who are signed up to my social media app. I then set up my bot to connect with my list of subscribers via a message in the form of a comment. The bot notifies my subscribers about my comment and also adds their personal link to my channel for them to promote themselves to their network of social contacts. With both of these strategies, I have seen a big increase in the amount of traffic that converts into leads and sales.
Bot features a number of other unique features, including integration with Twitter, Facebook, Google+, Pinterest and many more. Bots have the ability to browse through the histories of users, which allows them to collect data about their friends and send them messages. They can also perform keyword searches for a given topic based on a keyword query from the user. Bots can publish to multiple accounts and integrate with Hootsuite. This allows users to manage their networking accounts in one place.
Facebook Messenger Bot was not developed by a marketing strategy company but rather was created by someone passionate about text messaging. As you can imagine, once this bot was released, it caused a huge stir. Everyone wanted to get an account so they could customize it to suit their needs. After all, if you have the capability of customizing this bot, why not use it to your advantage to drive traffic to your website? Since the launch, several people have come up with ways to use the emojicon emoticons and keyboard shortcuts that are commonly associated with Messenger Bot.
Since the launch of Messenger Bot, I have met several people who are now using it for business purposes, generating leads, and engaging their subscribers in a highly interactive conversation. By allowing their subscribers to be able to chat with their customers in real-time, subscribers will be able to easily engage in conversation with their customers without having to type out every single sentence. Messenger Bot was built to help marketers increase their customer lifetime value through the power of instant conversations, and to give their customers an enhanced experience while engaging with their brand. The Bot has truly changed the way people think about mobile marketing.